If you’re like most people, your investments are probably in mutual funds or other pooled investment products where you might not know much about the companies benefitting from your investment. Mutual funds can sometimes feel like a mysterious black box. We put money in without knowing what’s inside, hoping that it kicks out a positive return.
Our technology enable you to look at each of the individual investments in a mutual fund. Take the S&P 500 Index, for example. Each square represents one of the five hundred largest companies in America. The red squares show the companies that make money from products or services that cause harm rather than blessing humanity. In this example, 38 companies in the S&P 500 Index are involved in abortion, pornography, tobacco, or gambling.